Marketing Delusion No 6 - My Target Market Should Recognize How Superior My Services Are
Marketing Delusion No 6 - My Target Market Should Recognize How Superior My Services Are
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Well, it's over!! Yippee!!!! Sorry to all those out there, that I might offend, in advance. What stress this year, and I am not sure why?, because I jump headfirst with both feet into the Christmas Spirit. Jeff, my husband was not at all in the Christmas Spirit, so it was tough to carry it for the both of us. Last night, was the first time, I actually heard him hum a Christmas song all year, maybe it was a hum of relief.
Every day spa is going to offer one very traditional service, the manicure and pedicure. A manicure if where they will trim your cuticles, nails, massage your hands and most often paint your nails. The pedicure is the same service, but for your feet. Within this service, there are different varieties of manicure and pedicures. They can vary by the time allotted for the service, the type(s) of products (lotions, salts, etc.) used for the service among other things. One type of pedicure that is becoming increasingly popular is the hot stone pedicure. It is a little more costly than the traditional, but the hot stones do wonders to relieve stress and sore muscles in the feet. It is a great added bonus to an already wonderful day spa service.
It's pretty easy to tell a client that you will help them save money and avoid disasters by being proactive. It's also pretty easy to tell them they can focus on their core business while you take care of "IT". And it's really easy to tell them that "managed managed it services" is far superior to "break/fix". Generally, these are all true!
Part of what brand recognition does for your business is to produce a level of comfort in your target market. You want them to tech support I.T feel safe with the idea of your being a potential provider of services for them. It is the consistency of marketing that gets prospects to see yours as a stable, solid business and not a "fly by night". As prospects get to know your business and what you do, the more they start to prefer you to your competitors as a potential provider. You must market regularly to develop this brand recognition.
Before you Managed I.T support uttah make any changes to your PC make sure you save your computer's current settings in System Restore. If you do not know how to do this, or cannot figure it out, then you may not be advanced enough to be able to optimize your computer services, although both tasks should be very easy.
The problem is that far too many business owners call in external help too late. Just imagine. What is the point in hiring the best ship consultants to save your sinking ship after she hit an iceberg and is already 9/10 under water?
My search brought up terms and "technospeak" which threatened to turn me into the world's first "carbon-based life form" computer catapult. I know I am not the only one who feels there should be an easier way to find a company who is geared to a serving a small to mid-sized business. Is there anyone out there? Hello?